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In this article, we will explore the possessive attitude of Google AdSense toward the population of the USA and other developed countries, compared to millionaires and billionaires of developing countries.
Without wasting any time further, let’s dive into the topic, “Google AdSense: When being a Billionaire is not enough!”
Even Mukesh Ambani is NOT ENOUGH?
If Mukesh Ambani, the richest man in India, if visits our website Explicit Wealth or YouTube Channel Explicit Facts while in India and clicks on Google AdSense ads banners, then we will get a Cost per Click (CPC) revenue of US $ X.
But when, when a jobless man in the USA, visits our same website or YouTube video and clicks on the same Google AdSense ads displayed on your website, then we will get better revenue, maybe in the tune of US $ 10X.
So, we will be happier, if a jobless man in the USA clicks on the Google AdSense ads banners on our website or YouTube video than if Mukesh Ambani or any of his family members does the same in India.
Even though Mukesh Ambani is the richest man in this country and one of the richest in Asia!
What Does That Even Mean?
As per Google AdSense, that means the location of a person is more important, as compared to that person’s social and financial status!
Let’s explore this issue further.
What is Google AdSense?
AdSense is a free, straightforward way to earn money by displaying ads next to your online content.
Courtesy – YouTube
With AdSense, you can show relevant and engaging ads to your site visitors and even customize the look and feel of ads to match your site.
How AdSense works?
Google AdSense provides a way for publishers to earn money from their online content.
AdSense works by matching ads to your site based on your content and visitors.
Courtesy – YouTube
The ads are created and paid for by advertisers who want to promote their products.
Since these advertisers pay different prices for different ads, the amount you earn will vary.
AdSense act as a mediator between website owners and advertisers.
So, AdSense had a predefined set of rules, based on which they decide the Cost per Click (CPC), when anyone visits any website and click on the ads banners, displayed there.
How much AdSense pays a publisher for 1000 views?
The short answer is- PER 1,000 views in India you can make somewhere between $0.5 — $2 USD, depending on your niche. (Some niches are more profitable than others.)
CPC depends on the keyword and niche of the website. But for the US it will be between $ 2 to $5 for most clicks, almost 4 to 5 times of other countries.
USA CPC is among the highest as users click ads and pay to avail of the service on the destination website.
It is assumed that users in other countries, e.g. India, will click on the ad but once they see they have to pay for the service they will immediately close the page.
Whereas, it is a normal notion that the person from the USA will buy all the services by clicking on those banners.
One of the most crucial factors that can increase CPC is the country you are targeting.
For example, a click on an ad from the USA can pay you up to $2 to $3, and a click on the same ad from India can end up paying only 20 to 30 cents.
In general, industries that have a higher value per conversion have higher average CPCs because advertisers are willing to pay more per click.
Somalia has an average CPC 92 percent less than the US average.
Ukraine has an average CPC 92 percent less than the US average.
Liberia has an average CPC 92 percent less than the US average.
Moldova has an average CPC 92 percent less than the US average.
Which is the Most Expensive Country?
The nation with the highest CPCs (and the only country to have a higher CPC than the United States) in the United Arab Emirates, where CPCs average 8% more than they do within the US.
A rich and diverse economy – which relies on industries such as finance and tourism, known for their high CPCs – likely helps to put the country at the top of the list.
The Top 10 Countries with Highest CPCs
Excluding the UAE and the US, the next ten most expensive countries (Austria, Australia, Brazil, the United Kingdom, New Zealand, Chile, Switzerland, Italy, Canada, and Germany) all either share strong economic ties to the US, have surging economies, have very high English-speaking populations, or some combination of several of these.
Also, in all of these countries, Google acts nearly as a monopoly of search, with no significant competition from other search engines.
The Effect of Local Search Engines
Eastern Europe and Russia have a surprising number of spots at the bottom of the list, with incredibly cheap CPCs.
We know that some of this is due to a struggling Russian economy helping to cut CPCs for foreign advertisers.
It’s also likely due to the presence of Yandex, a competitor search engine to Google, which has an overwhelming majority share of the market in that corner of the world.
In similar markets, where Google doesn’t have a majority share of search, like Japan and South Korea (where Yahoo Japan and Naver are the locals’ search engines of choice), we also see discounted CPCs from Google (much as here, in the US, Bing has cheaper CPCs).
A Growing Mobile Only Audience
South and Central America, Africa, and much of the Middle East have CPCs far below the US average.
While this is for several economic reasons and limited internet penetration in these regions, a growth factor is the rising number of users who are accessing the internet and Google on their smartphones.
Internationally, mobile CPCs are generally cheaper than desktop CPCs, so a successful mobile strategy is an increasingly critical role in converting these international users.
To see complete details of the CPC of each country with respect to the USA please click on the link under the courtesy section.
Is it not an innovative idea, that instead of restricting CPC to location, AdSense should be restricted to the financial status of the person clicking on the ads banners?
For example, if Mukesh Ambani clicks on an ad banner, while located in India then the website owner shall get more revenue compared to a jobless man in the USA.
Mukesh Ambani will have more buying power and will buy most of the services by clicking the ad banners than the jobless man in the USA.
How can this be implemented?
Google knows about every person living on this planet.
Thanks to android smartphones, every person has to login to his or her Gmail id to even start using that smartphone for the very first time and sync it.
Whether Google accepts this on records or not, we are dead sure that Google must be aware of the financial status of every person, as they have all data available with them.
Therefore, it is very much to calculate the revenue of the ads clicks based on the financial status of the person clicking the ads.
So, instead of restricting the CPC of AdSense to the location, they should link it to the financial condition of the person, visiting any website and clicking on the ads banners.
How will it help Google AdSense?
Although the USA is the richest country in the world, most people are immigrants from India, Pakistan, Sri Lanka, and other developing countries, due to high education and technical skills.
These migrants are working in the USA, to earn in dollars, which they end up saving, to live a lavish life back in their country.
So, if AdSense feels that a jobless man in the USA will give better ad revenue to advertisers than a Billionaire in a developing country, then it’s a major misconception.
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